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Who We Are

Our Story & Leadership

For Beverage Brands That Want to Scale

What began as a product development company evolved into a fully integrated partner, offering custom formulation, small-volume concepts, and high-volume manufacturing under one roof. Today, we help startups, growing brands, and established companies launch and scale beverages across multiple categories.

Lab technician at work in the MetaBrand development lab

Our Mission

MetaBrand’s mission is to give beverage brands - from first-time founders to global CPGs - the formulation expertise, manufacturing capability, and honest partnership needed to turn a concept into a successful, on-shelf product.

Our full-stack approach creates more room for innovation, accelerates flavor development, and streamlines the path to production - helping brands efficiently bring great beverages to market.

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Clients Succeed with Metabrand

Collaboration is at the center of how we work. From the first idea, we refine, test, and problem-solve together. We offer honest, experience-based guidance throughout formulation, manufacturing, and co-packing to set your product up for success.

20+

Years beverage expertise

10,000+

Beverage brands launched

Any Scale

Production Capacity

Our Leaders

Craig Fortin

President & COO

Nick Andlinger

Director Business Development

AB
Aplos
Barcode
Bieler
Bucked Up
Chaser
Ciggys
Dad Grass
Epic Western
Essentia
Flyers
Good Mood
Gorgie
GTI
Hello Soju
Herb and Lous
Hugo's
Joel Gott Wines
Jones Soda
Junglee
Kampeon
Let's Be Frank
Links Drinks
Liquid Fables
Loki
Loverboy
Modern Alchemist
Molson Coors
Momofuku
Nauti
Ocean Spray
Orchard
Pathfinder
Poppi
Primo Brands
Reframe
Roue
Rythm
Sanzo
Sauvy B
Senorita
Slate
Social Hour
Spring Laker
Tatsu
Tempted
Triple
Trulieve
ZBiotics

Your Journey from Idea to Production

Every successful beverage follows a proven process. From the first conversation to full-scale production, we guide you through each stage with the expertise and resources to bring your product to market.

01 — Discover

Discovery & StrategyDiscovery & Strategy

We start by understanding your vision, goals, target market, and product requirements. Together, we define the right approach before development begins to avoid expensive mistakes later in the process.

02 — Develop

Formulation & ValidationFormulation & Validation

Our team develops your beverage, refines the formula, and produces production-ready samples for testing and approval—ensuring quality, taste, and manufacturability.

03 — Scale

Manufacturing & LaunchManufacturing & Launch

Once approved, we move into full-scale production using the same proven process. Your product is manufactured, packaged, and prepared for distribution with confidence.

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Advanced Facility. Proven Standards.

Our modern production facility and industry-recognized certifications ensure every beverage is manufactured with quality, consistency, and compliance at every stage.

Facility & Certifications

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John Smith

Founder & CEO, Emerging Beverage Co.

"MetaBrand helped us avoid costly mistakes and launch successfully because they told us the truth."
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Sarah Mitchell

Co-Founder, Better Drinks Co.

"The MetaBrand team turned our early concept into a clear, production-ready beverage brand."
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Michael Torres

CEO, North Coast Beverages

"Their honest guidance helped us move faster, make better decisions, and launch with confidence."
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Start Your Beverage Brand