What do you want a single unit to sell for at retail? Think about what consumers pay for similar products in your category.
Walk into the stores where you want to sell. Look at products in your category. Your target shelf price should fit within the competitive range while reflecting your brand's positioning.
How will your product get from you to the shelf? Each step in the chain takes a margin.
These are margins, not markups. A 35% margin means the profit is 35% of the selling price.
Enter your company email to see your pricing breakdown. Clicking See My Results also sends your calculation to our team.
12 oz · 12-pack case · Full distribution
Profit as a percentage of the selling price. This is what retailers and distributors use.
Profit as a percentage of the cost. Often confused with margin. It will cost you money.
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Now that you know your cost target; let's see if we can beat it.
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Dad Grass
"We just finished a run at MetaBrand, and could not be more thrilled with the results. The precision of the manufacturing process is unmatched. And hard to express without being there on the manufacturing floor to fully understand how seamless it is. Our beverages tasted perfect off the line - no tweaking or adjusting required. They are legit!"
Groovewagon
We’ve used several contract manufacturers/co-packers at Groovewagon-- MetaBrand is flagrantly the best. When we do production runs with other operations, our customers can tell a difference between the liquids made by the MetaBrand folks, and those made by the rest. They are the best doing it."
Ziotics
"A pleasure to work with and extremely knowledgeable. Nick, Craig, and the team deserve all the credit for our company being able to smoothly launch a beverage product in an industry that is normally a complete headache for new brands (and, probably, some old brands as well). Definitely recommend them."
"We've worked with many manufacturers over the years and MetaBrand delivers the highest quality product hands down. Their production team have run a dozen runs for us, each better than the last. I highly recommend them as a manufacturing partner for any canned beverage. They're quick to resolve issues, work with a range of suppliers, are FDA certified and their flavor lab is elite. No brainer!"
Jungly
"Working with MetaBrands has been a great experience. Their team is knowledgeable, responsive, and genuinely invested in helping brands grow. From strategy to execution, they bring clarity, creativity, and strong operational support. If you’re looking for a partner that understands brand building and scaling, MetaBrands is a solid choice as they understand what it takes to build and scale a brand!"
